Privacy Policy

1. Who We Are

NatroliteAI Pty Ltd ("NatroliteAI", "we", "us", or "our") is an AI automation company based in Melbourne, Victoria, Australia. We operate the website at www.natroliteai.com and provide AI agent services to businesses.

For the purposes of applicable data protection law, NatroliteAI is the data controller of the personal information we collect about you.

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Contact and enquiry details (name, email address, company name, phone number)
• Information submitted via our discovery call booking form
• Communications you send us by email, phone, or chat

Information collected automatically:

• Browser type, operating system, and device information
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referral URLs
• Cookie and tracking technology data (see Section 8)

Information from third parties:

• Business contact data from publicly available sources for outreach purposes
• Analytics data from service providers such as Google Analytics

3. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and provide the services you request
• Schedule and manage discovery calls and onboarding
• Send service updates, invoices, and account-related communications
• Improve and personalise our website and service offerings
• Send marketing communications where you have given consent or where we have a legitimate interest to do so
• Comply with our legal obligations and enforce our agreements
• Detect and prevent fraud, abuse, and security incidents

Our legal bases for processing include: performance of a contract, compliance with a legal obligation, your consent, and our legitimate business interests.

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Service providers who help us operate our business (e.g. hosting providers, email platforms, CRM tools), under strict data processing agreements
• Professional advisers such as lawyers and accountants where necessary
• Regulators and authorities where required by law
• Business successors in the event of a merger, acquisition, or sale of assets

All third parties are required to handle your data securely and in accordance with applicable privacy law.

5. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. In general:

• Enquiry and contact form data is retained for up to 3 years
• Client account data is retained for the duration of the contract and up to 7 years thereafter for legal and financial purposes
• Marketing data is retained until you unsubscribe or withdraw consent
• Website analytics data is retained for up to 26 months

6. Security

We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include encryption in transit and at rest, access controls, and regular security reviews.

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you
• Correction: request that inaccurate or incomplete data be corrected
• Deletion: request that we delete your personal data in certain circumstances
• Portability: receive your data in a structured, machine-readable format
• Objection: object to processing based on legitimate interests or for direct marketing
• Restriction: request that we restrict processing in certain circumstances
• Withdraw consent: withdraw any consent you have given at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

8. Cookies

We use cookies and similar tracking technologies on our website. For full details on the types of cookies we use and how to manage them, please read our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]